ABOUT FROECE

Family Inspired. Built for Business.


Froece was born from a simple idea: create beautiful, functional products that help people bring their ideas to life.

Today, we design and craft custom carts, tabletop displays, shot trays and specialty products for businesses, brands and events that want to serve in style and create lasting impressions.

Paty, founder of FROECE

OUR STORY

Meet Paty

Meet Paty, founder of Froece. After becoming a mother, Paty was looking for a way to stay home and care for her daughter, Victoria, while continuing to contribute to her family's income. That personal goal became the inspiration behind Froece.

Drawing on more than 15 years of experience in manufacturing and imports, along with her firsthand experience as the owner of an ice cream catering business, Paty understood what businesses needed: products that were not only functional and beautifully designed, but could also enhance the customer experience and create new revenue opportunities.

What began as an entrepreneurial idea has grown into a brand serving businesses of all sizes. Today, Froece creates distinctive serving carts, tabletop displays, shot trays, specialty displays and custom branded solutions for restaurants, hotels and resorts, catering companies, beverage brands, marketing and experiential agencies, events and entrepreneurs. And we're just getting started—Froece continues to grow, develop new products and expand our collection with creative solutions inspired by the evolving needs of our customers.

 Paty, Founder

HOW FROECE GREW

From an Idea to a Brand Serving Businesses Nationwide

Froece began by helping entrepreneurs start and grow their businesses. Today, we partner with restaurants, hotels, caterers, event planners, marketing agencies, and beverage brands nationwide.

INDUSTRIES WE SERVE

Hotels & Resorts
Restaurants & Bars
Catering Companies
Beverage Brands
Marketing & Experiential Agencies
Events & Entrepreneurs
WHAT WE CREATE

Custom Products That Make an Impression

SERVING CARTS

SERVING CARTS

Serving, functional serving carts for hospitality, catering, events and business.

TABLETOP CARTS

TABLETOP CARTS

Compact serving and display solutions that bring personality and presentation to tableside service.

SHOT TRAYS

SHOT TRAYS

Creative serving trays and flight trays designed to turn beverage service into an experience.

SPECIALTY DISPLAYS

SPECIALTY DISPLAYS

Unique presentation pieces designed to attract attention and showcase products in memorable ways.

CUSTOM BRANDED SOLUTIONS

CUSTOM BRANDED SOLUTIONS

Custom colors, graphics, logos and design details that bring your brand, property or campaign to life.

ALWAYS CREATING. ALWAYS GROWING.

Our collection continues to evolve. We're always exploring new ideas and developing new products.

Check back often—there's always something new in the works.

OUR CLIENTS

Trusted By Leading Brands

Trusted by businesses, hospitality groups and leading brands to create products that make an impression.

Bloom
Coca Cola
Tao Group
Hilton
Poppi
Nutra Bolt
Museum OF ice Cream
Bacardi
Tequila Patron
Hard Rock
Teremania Tequila
Baskin Robbins
Margapritavilla Imported Tequila
Disnep Hotels
Bloom Energy
Dr pepper

WHY CHOOSE FROECE

Made to make an impression

Handcrafted Quality

Expert craftsmanship and quality materials designed to last and made to impress.

Fully Customizable

Colors, graphics, branding and design details customized to reflect your brand and vision.

Designed for Commercial Use

Built for hospitality, events and everyday professional use where functionality, presentation and performance matter.

Products That Stand Out

Unique, functional and photogenic products that get attention and elevate any experience.

Personal Service

We work with you every step of the way—from idea and customization to delivery and beyond.

OUR MISSION

Creating Experiences. Building Brands. Growing Businesses.

We create thoughtful products and experiences that help businesses turn their ideas into something real.

From the first spark of inspiration to the finished detail, our work is guided by craftsmanship, care and a deep understanding of the people we serve.

We believe the right tools can make every brand feel more personal, memorable and beautifully made.

As a woman-owned Southern California company, we believe in personal service, exceptional value and creating products that help our customers bring their ideas to life.

GIVING BACK

Community Is at the Heart of Everything We Do.

We are passionate about helping businesses grow and creating memorable experiences.

We also believe in giving back to our community through donations and support for local causes.

Stronger together. Better every day.